Never Be Comfortable video

Netherfriends- Never Be Comfortable from Shawn Rosenblatt on Vimeo.

I decided to give my friends shots of this really bitter liquor called Malört and film their reactions. This drink has a cult following in Chicago.



On the bottle it states: "Most first-time drinkers of Jeppson Malort reject our liquor. Its strong, sharp taste is not for everyone. Our liquor is rugged and unrelenting (even brutal) to the palate. During almost 60 years of American distribution, we found only 1 out of 49 men will drink Jeppson Malort. During the lifetime of our founder, Carl Jeppson was apt to say, 'My Malort is produced for that unique group of drinkers who disdain light flavor or neutral spirits.' Enjoy the video!